Tasting Trendies
品味潮人
since 2016
TASTING TRENDIES
SPIRITS CHALLENGE
"Best Taste . Good Value"
Tasting Trendies
The mission of Tasting Trendies is to establish a competition for alcoholic beverages. It started from advocating a customer-oriented vision, not just making it easier for consumers to find products that suit their own tastes and offer good value for money, but also becoming an "indicator of market trend" for suppliers
Every TTSC Awards-winner in terms of Best Taste while Good Value for the money to End Users!
Are you eager to find out who the TTSC 2025 winners are?
Don’t miss the chance to check it out here!
Curious to see who the TTSC 2024 winners are?
Make sure to check it out right here!"
We created the "User Group" judging panel alongside the “Expert Group” to enhance competition value and provide end-user insights while respecting expert preferences.
Visitors can enjoy a variety of spirits, sampling different flavors and styles in one exciting night. From fine whiskies to strong Baijiu, there’s something for every palate to appreciate.
We held exclusive pairing dinners throughout the year. This is a fantastic chance to highlight your award-winning creation and connect with fellow enthusiasts and industry leaders in Hong Kong.
Tasting Trendies Spirits Challenge (TTSC) encompasses a variety of spirit categories, including Western spirits like Whisky, Gin, Tequila, Brandy, VSOP, XO, Rum and Vodka, as well as Chinese Baijiu. It utilizes a dual judging system with both User and Expert Groups, adding depth to the results.
The TTSC Competition aims to educate consumers about the distinct characteristics of different Spirits, reinforcing that informed customers are willing to pay more for products they understand.
Why Join the TTSC in Hong Kong?
Hong Kong's strong international business foundations and its position as Asia's wine hub attract many enthusiastic, high-spending beverage lovers. Its proximity to the Chinese Mainland market further enhances this opportunity. With experts well-versed in world cuisine and consumers eager for new experiences, plus an import tax cut on Spirits in 2024, joining TTSC is an ideal way to differentiate your brand.
Innovations in the Process
Blind Tasting is integral, with each product competing for Gold, Silver, or Bronze awards, as well as category championships (e.g., Whisky, Gin, Baijiu). The addition of the User Group enhances value by reflecting consumer preferences alongside expert insights.
Super Premium Category
The "Super Premium" category allows entries priced at HK$2,000 or more per 500ml bottle, whether Western or Chinese Spirits, catering to consumers looking for quality, value-for-money options which match to our slogan "Best Taste . Good Value"
Entry Fee
Enrollment
1. Please DOWNLOAD the TTSC ENTRY FORM from our website: www.tastingtrendies.com Then complete and SUBMIT.
Notes:
(i) Please check the amount of payment from the ENTRY FEE table.
(ii) We accept either BANK TRANSFER / REMITTANCE or CREDIT CARD, please tick the box on the Entry form. We will send the account details or credit payment email to YOU accordingly.
2. Please INFORM US when you have settled the payment by sending us the bank deposit slip / remittance if you pay by bank transfer.
3. Please prepare Two (2) Bottles of 500ml or volume equivalent as ENTRY SAMPLES (If you ship your samples outside of Hong Kong, we can assist all customs, clearance and any associated costs, but we will have to invoice you these actual expenses accordingly).
4. You will receive our email with payment receipt and delivery sample details.
Marketing & Channel Partner
HK Liquor Store is a specialty retailer of trendy drinks, with a retail network of 13 stores across Hong Kong and a strong online presence. "We carry a wide variety of spirits including Whisky, Gin, Vodka, Tequila, Rum, Mezcal, Baijiu and many other spirits that are difficult to find. Simply put, if you can't find it here, you won't find it elsewhere in Hong Kong", said Mr Zachary CHAN, our marketing and channel partner and a partner of HK Liquor Store.
Champion products of each Category will be showcased and sold on the shelves at the stores to test the market for at least 3 months, subject to final terms & conditions concluded by HK Liquor Store and the traders of the award-winning products.
ORGANIZER
CO-ORGANIZER
Marketing & Channel Partner
SUPPORTING UNITS
