
Tasting Trendies
品味潮人
since 2016


Since 2017
HONG KONG TASTING TRENDIES
SAKE AWARDS
"More than a Competition"



Since 2017
Consecutive Year Participation Award
To celebrate the 10th of edition of TTSA this year, and in light of the diverse drinking experiences that we value, it is essential to acknowledge and commend the following companies. Their significant contributions to the Hong Kong sake industry have been extraordinary, and their unwavering support for the TTSA has been nothing short of legendary. Without their participation almost every year, TTSA would not have achieved the level of success it enjoys today. To honor their remarkable efforts, we are pleased to present them with a trophy in recognition of their outstanding contributions.
HUKKURO TRADING CO., LIMITED
9-Consecutive Years of Participation in TTSA
HUKKURO Trading Co., Limited has participated 9 times in the TTSA competition, including this year's 10th edition.
Founder: Mr Michael CHUNG
Agent Breweries:21
Agent Brands:Over 29
Supply Items: Over 300 SKU
HUKKURO Trading Co., Limited is a leading Japanese Sake Agency company, featuring a variety of Japanese sake including sake, shochu, fruit sake, etc. dedicated to discovering delicious yet lesser-known brands and promoting sake from different regions and styles in Japan.
Representative serves on the TTSA Importer Judge Panel:
Mr Linus TSANG
SSI International Official Lecturer
SSI Certified Sake Sommelier
SHU GEN WASHUYA LIMITED
8-Consecutive Years of Participation in TTSA
SHU GEN WASHUYA has participated 8 times in the TTSA competition, including this year's 10th edition.
Founder: Mr Tony LEE
Agent Breweries:About 50
Agent Brands:Over 70
Supply Items: Over 300 SKU
SHU GEN WASHUYA is a leading Japanese Sake Agency in Hong Kong.
Mr Tony LEE
has been involved in the Japanese sake industry for 20 years, serving as an authorized representative for multiple breweries. Since 2023, he has been a panelist on the Importer Judge panel for TTSA, tasked with evaluating the capabilities and performance of sake breweries. Mr Lee also serves as the Editor-in-Chief (sake) of UMAI MAGAZINE, where he writes about Japanese sake. Additionally, he is a Japanese sake training instructor for J.R.E Export promotions at the Macau Expo.
Hong Kong Tasting Trendies® Sake Awards TTSA 2018
Entries of Hong Kong Tasting Trendies® Sake Awards TTSA 2018 which has been successfully held on Apr 28, 2018 has increased to 122 and 1/3 of the entries came directly from the Sake breweries. Increasing number of enquiries from Users to us for Suppliers of Entry have made us become a bridge between Users and Suppliers. Result implies that HK customers' taste will be changed after having proper "education" and knowledge about the different varieties and styles of Japanese Sake. Differences in Results between of 2017 and 2018 reflected our missions & value in TTSA.
Hong Kong Tasting Trendies® Sake Awards TTSA 2019
TTSA Results facilitate drinkers to find their preferred type of sakes more easily; help suppliers discovering various consumers' tastes and understanding the trends.. TTSA Winners has told you their feedback in this video. Totally 250 medals of TTSA Tasting Trendies® Sake Awards have been presented; our Awards Ceremony & the first TTSA Pavilion 2019 has been successfully held at the ProWine Asia@HOFEX 2019, which is Asia's leading Food & Hospitality Trade Show at HKCEC. It is significant that four TTSA Trophies were presented by Mr Tsukasa Hirota, Deputy Consulate-General, Consulate-General of Japan in Hong Kong at the big Trade Show in Hong Kong on May 8, 2019. Products showcased at TTSA Pavillion were extremely eye-catching and well received.
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Since 2017
ENTRY FEE

Enrollment
1. Please DOWNLOAD the APPLICATION FORM from our website: www.tastingtrendies.com
Then complete and SUBMIT.
Notes:
(i) Please check the amount of payment from the ENTRY FEE table.
(ii) We accept either BANK TRANSFER/REMITTANCE or CREDIT CARD, please tick the box on the application form. We will send the account details or credit payment link to YOU accordingly.
2. Please INFORM US when you have settled the payment by sending us the bank deposit slip/remittance if you pay by bank transfer.
3. Please prepare Two (2) Bottles of 720ml or volume equivalent as ENTRY SAMPLES (Samples deliver to Hong Kong are duty fee).
4. You will receive our email with payment receipt and delivery sample details.
Past Results

Since 2017
PAST AWARDS CEREMONY
& Winning Sake Pavilion

TTSA SAKE NIGHT
Since 2017

Since its inception in 2017, our one-night tasting event has evolved into a beloved celebration of Sake and Shochu. Each year, enthusiasts and newcomers alike gather for the TTSA Sake Night, where lots of sake lovers come together to sample a diverse selection of “Entry Sake” and “Entry Shochu”. This event not only offers attendees the chance to taste these exquisite beverages but also provides valuable insights into their unique characteristics.
Guided by our knowledgeable TT crew, guests are treated to an engaging evening filled with informative briefings about the nuances of Sake and Shochu. Each tasting is infused with stories about the origins, brewing methods, and cultural significance of these drinks, enriching the overall experience.
With an atmosphere that encourages exploration and camaraderie, the TTSA Sake Night has become a highlight on the calendar for those passionate about Sake. Whether you’re a seasoned connoisseur or a curious novice, this event promises an unforgettable journey! Join us in celebrating this vibrant tradition and discover the incredible variety that these beverages have to offer!
自2017年創辦以來,我們的一晚品嚐活動已發展成為備受喜愛的清酒和燒酎盛事。每年,無論是清酒愛好者還是初次接觸清酒的新手,都會齊聚 TTSA Sake Night,眾多的清酒愛好者在此一同品鑑各式各樣的「參賽清酒」和「參賽燒酎」。本次活動不僅讓參與者有機會品嚐這些佳釀,更深入地了解它們的獨特之處。
在知識豐富的TT團隊的介紹下,賓客們將度過一個充滿趣味的晚上,聆聽關於清酒和燒酎細微差別的精彩講解。品嚐的同時也會認識到這些酒的起源、釀造方法和文化意義,從而豐富整體體驗。
TTSA Sake Night 營造了鼓勵探索和交流的環境,已成為清酒愛好者年度活動之一。無論您是經驗豐富的鑑賞家還是充滿好奇的初學者,本次活動都將為您帶來一段難忘的旅程!Join us,一起慶祝這項充滿活力的傳統,探索清酒所能提供的令人難以置信的豐富多樣性!
TTSA 2025 Sake Night








TTSA 2024 Sake Night








TTSA 2023 Sake Night



TTSA 2019 Sake Night



TTSA 2018 Sake Night



TTSA 2017 Sake Night





Since 2017
TTSA GALA DINNER

In 2022, we proudly hosted the TTSA Gala Dinner, an unforgettable evening filled with joy and laughter. The event brought together 240 esteemed guests, including chairmen and presidents of our supporting units, Sake and Shochu importers and distributors, representatives and purchasers from the food and beverage industry, TTSA Judges, TT crew and of course, the passionate Sake lovers.
The atmosphere was electric as attendees mingled and celebrated all the Sake and Shochu. A highlight of the night was the exquisite pairing of these wonderful Sake with a delightful array of Cantonese cuisine, enhancing the flavors and creating a memorable dining experience.
The success of the TTSA Gala Dinner was a testament to the collective effort of everyone involved, and we are grateful for the enthusiasm and support from all our guests. Together, we created a night to remember, celebrating both tradition and innovation in the realm of Sake. We look forward to building on this foundation and creating even more memorable events in the future!
2022年,我們很榮幸舉辦了TTSA Gala Dinner,這是一個充滿歡樂與笑聲的難忘之夜。活動匯集了240位尊貴的嘉賓,包括我們各支援單位的主席和總裁、清酒和燒酎的進口商和分銷商、餐飲業的代表和買手、TTSA評審、TT團隊,當然還有熱情的清酒愛好者。
現場氣氛熱烈,賓客們互相交流,共同品嚐各種清酒和燒酎。當晚的一大亮點是,這些佳釀與一系列精緻的粵菜完美搭配,提升了菜餚的風味,打造了一場令人難忘的用餐體驗。
TTSA Gala Dinner 的成功舉辦,離不開所有參與者的共同努力,我們衷心感謝所有嘉賓的熱烈支持。我們共同打造了一個令人難忘的夜晚,慶祝清酒的傳統與創新。我們期待在此基礎上,在未來舉辦更多精彩的活動!
TTSA 2023 Gala Dinner













TTSA 2022 Gala Dinner





ORGANIZER
SUPPORTING UNITS



Warehousing & Cold Storage Services Provider





CO-ORGANIZER






















