Tasting Trendies
Tasting Trendies Spirits Challenge
"Best Taste。Good Value!"
Tasting Trendies
The mission of Tasting Trendies is to establish a competition for alcoholic beverages. It started from advocating a customer-oriented vision, not just making it easier for consumers to find products that suit their own tastes and offer good value for money, but also becoming an "indicator of market trend" for suppliers
Every TTSC Awards-winner in terms of Best Taste while Good Value for the money to End Users!
Who are Tasting Trendies (TT)?
We originated the TTSA Sake Awards in 2017 and have overcome all kinds of "impossibility". Started from scratch, TTSA has come a long way to become the oldest sake competition in Asia (outside of Japan). Now in its eighth year, the latest edition of TTSA 2024 Result has been published this June. Along the way, we have not only diligently organized events to promote sake, but also committed to becoming a bridge among importers, breweries, merchants, and the public, so that everyone can learn more about the culture of sake tasting. We sincerely thank Mr. NAKAHARA Naoto, Deputy ConsulGeneral of Japan in Hong Kong, for acknowledging the positive attitude and dedication that we try to put into TTSA, as well as our contributions to the Hong Kong sake industry and Hong Kong's alcoholic beverages drinkers. We are encouraged to persist as a "pioneer" and keep on playing the role of leading innovation based on our mission and core values.
What is TTSC?
Having found the key to the success of the TTSA, we are applying this successful mechanism to the Tasting Trendies Spirits Challenge (TTSC). The TTSC covers a range of spirit categories, including Western spirits such as Gin, Tequila, and Whisky, as well as Chinese Baijiu.
The TTSC Competition will serve as a platform to educate customers, providing them with extensive and intensive awareness of the characteristics of the different spirit categories through the competition. We believe that smart customers are always willing to pay more for products they know and understand well.
Why join the TTSC competition held in Hong Kong?
Hong Kong's global connectivity, strong foundations as an international business and financial centre, as well as its status as Asia's wine hub, mean there are many enthusiastic alcoholic beverage lovers who are often big spenders. Furthermore, Hong Kong's proximity to the Chinese Mainland market is another major advantage.
Many experts in the food and beverage sector have a good understanding of world cuisine culture and different alcoholic beverage pairings, while Hong Kong customers are enthusiastic about trying new products. Joining the TTSC is the best way for you to create a unique selling position for your brand and make your product stand out from the competition.
Process innovation!
Blind Tasting is a must! Every product entered in the competition is challenging "itself" to see if it will win the TTSC Award of Gold, Silver, or Bronze, as judged by the User Group and Expert Group respectively. Meanwhile, each product also competes for the Champion title in its specific category, such as Gin, Tequila, Whisky, Chinese Baijiu, or Super Premium. We originated the "User Group" judging panel in addition to the Expert Group, so as to enhance the value creation of the competition results and deliver an important indicator from the perspective of the end-user who spends money, while also respecting the taste preferences of the expert group.
We classify each sub-category based on the retail price. The TTSC keeps pace with feedback from customers and traders. Good taste is important, but good value for money is also critical to the buying decision. The TTSC results consider both factors to make the competition more meaningful for consumers.
Super Premium Category:
There is a "Super Premium" category within the 3 main spirit categories. You are entitled to enter your product with a retail price of HK$2,500 or above per 500ml bottle into this category, whether it is a Western spirit or Chinese Baijiu. We hope to make it easier and more reassuring for people who don't mind spending on their favourite, value-for-money spirits.
Founders' Creativity!
We continue to promote the TTSC in both B2C and B2B markets. The co-founder of TTSC, Mr. Tomy FONG, is a celebrity expert and educator of alcoholic beverages. He conducts training workshops such as the "Tasting Trendies Beer Inspector Certification Course", Chinese Baijiu Tasting Workshops, as well as food and beverage pairing dinners featuring wine, beer, sake, and world cuisine.
The two Tasting Trendies founders have featured spirits and Chinese Baijiu in their book "100 Alcoholic Beverages," published by Joint Publishing (Hong Kong) Co Ltd. By branching out beyond the traditional spirit tasting realm, they are bringing spirits education and appreciation to the cultural and educational fields.
TTSC 2024 Events:
The TTSC 2024 Judging Day has been scheduled on Friday, 27th September 2024. On the same day, the TTSC 2024 Spirits Night event will allow the public to enjoy tasting the entered spirits starting from dusk. Fantastic!
Registration for TTSC 2024 competition is now open, ACTION NOW!
品味潮人(TT)是誰?
品味潮人開拓酒類比賽的使命始於以客為本的初心與願景,不僅讓消費者更容易找到適合自己口味又物有所值的產品,也成為“酒類市場趨勢的指標”」。
我們於2017年首創TTSA清酒大賞並克服了各種「不可能」。感謝主!從零開始至今TTSA已成為亞洲(日本以外)歷史最悠久的清酒大賽,第8屆TTSA 2024的比賽結果也剛剛於6月公佈。一路走來,我們不僅舉辦推廣清酒活動,還致力於成為進口商和釀酒廠、商家或大眾用家之間的橋樑,讓每個人都能更深入地了解清酒文化。我們衷心感謝日本駐香港副總領事中原直人先生對我們TTSA積極推動品酒文化的精神以及對香港清酒行業和香港大眾用家的貢獻的高度評價。這樣激勵了我們堅持擔當“先驅者”角色,繼續以我們核心價值觀去發揮引領創新的使命!
什麼是TTSC?
憑藉成就TTSA的密碼,我們保留了那些由我們原創的賽制在這TTSC烈酒大賽中!烈酒產品類別涵蓋西方烈酒,即氈酒、龍舌蘭酒、威士忌和中國白酒。TTSC大賽將成為一個平台,透過類別的劃分,教育用家廣泛而深入地了解不同類別烈酒的特徵。我們相信聰明的客戶總是願意為他們熟悉的產品消費。
為何參加在香港舉辦的TTSC比賽?
香港與全球聯繫緊密,又靠近中國市場,作為國際商業和金融中心以及亞洲葡萄酒中心擁有堅實的基礎,有許多具消費力的酒精飲料愛好消費者。餐飲界有不少專家對世界美食文化和不同酒精飲料的搭配有深入的了解,而且香港顧客對任何新的嘗試都充滿熱情。參加TTSC是打造品牌獨特銷售定位、讓您的產品脫穎而出的最佳途徑。
賽制/評審團創新!
盲品是必然!每一款參賽產品都是在“自我”挑戰,看能否獲得用家組、專家組分別頒發的TTSC金獎/銀獎/銅獎;同時角逐氈酒/龍舌蘭/威士忌/白酒/特級類別冠軍。我們尊重專家組的評審角度,但同時我們在評審過程中創立了「用家組」評審團,為大家提供從消費者角度出發的用家取向,成為用家市場口味的重要指標,提高賽果所創造的價值。
以零售價對每個子類別進行分類!TTSC與客戶和貿易商的回饋意見保持同步,良好的品質味道很重要,但物有所值也對購買決定至關重要。TTSC評審基準綜合考慮了這兩個因素,使賽果對消費者更有意義。
3大主要類別中特設「特級」類別。不管是烈酒或中國白酒,參賽酒商可選擇把零售價每瓶(500毫升)定於港幣2,500元或以上的產品入此類別參賽。我們希望讓想花費用得其所的大衆更易也更安心地買到物有所值的心頭好烈酒產品。
創辦人別具創意!
我們繼續向B2C和B2B進行推廣。TTSC聯合創辦人方先生是一位名人酒精飲料專家和教育家。他創辦「品味潮人啤酒品評師證書課程」、開設中國白酒品飲工作坊、葡萄酒或啤酒或清酒搭配世界美食晚宴等等活動。
兩位TT創辦人在三聯書店(香港)有限公司出版的《100支酒與我和他和你》一書中介紹了烈酒和中國白酒!讓品嚐烈酒事兒跳出框框走進教育文化及其他領域!
TTSC 2024評審日擬定於2024年9月27日(星期五)舉行,而TTSC 2024烈酒之夜則於同日晚上讓大眾從黃昏開始品嚐參賽美酒。超棒!
TTSC 2024比賽現已接受報名,立即行動吧!
Entry Fee
Enrollment
1. Please DOWNLOAD the TTSC ENTRY FORM from our website: www.tastingtrendies.com Then complete and RETURN to us by EMAIL: tastingtrendies@gmail.com
Notes:
(i) Please check the amount of payment from the ENTRY FEE table.
(ii) We accept either BANK TRANSFER / REMITTANCE or CREDIT CARD, please tick the box on the Entry form. We will send the account details or credit payment email to YOU accordingly.
2. Please INFORM US when you have settled the payment by sending us the bank deposit slip / remittance if you pay by bank transfer.
3. Please prepare Two (2) Bottles of 500ml or volume equivalent as ENTRY SAMPLES (If you ship your samples outside of Hong Kong, we can assist all customs, clearance and any associated costs, but we will have to invoice you these actual expenses accordingly).
4. You will receive our email with payment receipt and delivery sample details.
Marketing & Channel Partner
HK Liquor Store is a specialty retailer of trendy drinks, with a retail network of 13 stores across Hong Kong and a strong online presence. "We carry a wide variety of spirits including Whisky, Gin, Vodka, Tequila, Rum, Mezcal, Baijiu and many other spirits that are difficult to find. Simply put, if you can't find it here, you won't find it elsewhere in Hong Kong", said Mr Zachary CHAN, our marketing and channel partner and a partner of HK Liquor Store.
Champion products of Gin, Tequila, Whisky, Chinese Baijiu and Super Premium will be showcased and sold on the shelves at the stores to test the market for at least 3 months, subject to final terms & conditions concluded by HK Liquor Store and the traders of the award-winning products.