
Tasting Trendies
品味潮人
since 2016


since 2016
TASTING TRENDIES
品味潮人
Established in 2016, Tasting Trendies® aim to highlight the enjoyment of quality alcoholic beverage and love to share the joy of tasting different alcoholic beverage by organizing events.
A masterpiece of them in 2017 is Hong Kong Tasting Trendies® Sake Awards - the FIRST Sake competition in Hong Kong. Now has become the most historical Sake competition in Asia, outside of Japan, followed by another masterpiece which is Tasting Trendies® Beer Inspector Certification Course. They brought Craft Beer tasting culture into the HKMA (The Hong Kong Management Association) curriculum and enhanced the image of Beer. In 2024, they established the "Tasting Trendies Spirits Challenges (TTSC)," with categories covering Whisky, Gin, Baijiu and Tequila.
They also do Wine & Food pairing dinners, Whisky dinners, Craft Beer tasting seminars, Sake tasting. They believe alcoholic beverages is an art. An art with no boundary which can merge different beverages cultures in the World.
PIONEER . INGENUITY . ENERGY
Liz Kennie
Co-Founder of TastingTrendies
Project & Creative Director, KsoArts
Certified Whisky Ambassador from WA of UK
Certified SSI International Kikisake-shi
CFP Certified Financial Planner
MBA
CM
Ms So provided her professional project management services in a foreign law firm before becoming a Creative and Project Director in brand management. She has been in the financial sector and provided her wealth management services to individuals. In 2006, recognizing that in the fiercely competitive business environment, resource management and operating models would inevitably change, and marketing products would need to build brands, Ms So began to creatively integrate various experiences to transition into brand building and management, turning her interests (creativity in food and beverage) into a profession, and then into a career.
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In 2002, she founded the brand "Honey Panda's Greetings" and published her debut book 《以心服人、以真待人》about life's journey under her pseudonym“Liz”.
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In 2014, the IP "Panda MiMi" of Honey Panda’s Greetings has been created.
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In 2016, Ms So was invited to become the agent of Tomy sir, an expert in Alcoholic Beverages industry sector to build his personal brand. Then, the first brand project, "Tasting Trendies" has been founded with him.
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In 2017, the "Hong Kong Tasting Trendies Sake Awards" was first launched, which has since become the most historical sake competition in Asia (outside of Japan). In the same year, the IP “Lion BeeBee" of the family of the Honey Panda’s Greetings has been created.
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In 2018, "Tasting Trendies Beer Inspector Certification Course was founded and launched her first craft beer, "MiMi Beer“.
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In 2019, "MiMi Beer" became the first craft beer brand to receive the "Hong Kong Emerging Brand" award.
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In 2022, the IP“Penguin BingBing”and“Merino SiSi”of the family of the Honey Panda’s Greetings has been created.
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In 2023, Liz and Tomy sir co-authored a book called “100 Alcoholic Beverages” published by the Joint Publishing.
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In 2025, she founded the brand “OHNONO” family, IPs of “Cereal”,“Creamy”& "Squiddy" have been create
Products/Projects
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Honey Panda’s Greetings
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Personal Brand (Tomy sir)
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Tasting Trendies
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Hong Kong Tasting Trendies Sake Awards (TTSA)
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Tasting Trendies Beer Inspector (TTBI) Certification
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Course
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MiMi Beer
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MiMiChannel
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20AiNi
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Tasting Trendies Spirits Challenge (TTSC)
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Tasting Trendies Baijiu Experience Officer (TTBXO) Certification Course
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OHNONO
Tomy sir, FONG Kai Chung
Co-Founder of Tasting Trendies
Mr Tomy Fong has spent over two decades in the wine business, continuously studying various alcoholic beverages categories, including not only wine but also Baijiu, Whisky, Sake, Plum Wine, and Craft Beer. He is an internationally renowned alcoholic beverages Judge. In 2016, he met his agent, Ms Kennie So, and co-founded the brand called "Tasting Trendies", promoting healthy tasting culture through tasting courses and alcoholic beverages-related events. In 2017, he was appointed as Recipe Creator & Brewing Affairs Director for "MiMi Beer." He is one of the few all-round alcoholic beverages experts in Hong Kong who not only understands the possesses extensive knowledge of various types of alcoholic beverages but also brewing. He is known by a media as a "3-in-1 all-round wine connoisseur." Also known as the "Master of Baijiu" by Wen Wei Po (Hong Kong). That same year, he and his agent founded Hong Kong's first sake competition, the "Hong Kong Tasting Trendies Sake Awards (TTSA)." Tomy sir's mission is to change people's perceptions of beer drinking and in 2018, he wrote teaching materials for the "Tasting Trendies Beer Inspector Certification Course (TTBI)" by which Tomy sir puts his mission into practice. He brings craft beer tasting culture into the HKMA (The Hong Kong Management Association) curriculum and enhanced the image of beer. In 2022, they successfully developed the "Sweet Love Craft Roselle Wine." In 2024, they established the "Tasting Trendies Spirits Challenges (TTSC)," with categories covering Whisky, Gin, Baijiu and Tequila. He successfully transformed his hobby into a career, fulfilling his dream!
Tomy sir's extensive knowledge of alcohol and his well-known presence in the media and cultural circles led him to be invited by Joint Publishing to write Hong Kong's first book dedicated to craft beer, "Into the Craft Beer World." In 2023, he co-authored "100 Alcoholic Beverages" with Liz, and published "Baijiu The Rising Trend" in 2025. He has been interviewed on television and radio programs, and in newspapers for various media outlets, including NowTV, TVB, Metro Finance, MetroInfo, Oriental Daily, Wen Wei Po, Ta Kung Pao, Hong Kong Economic Journal, Hong Kong Economic Times, Hong Kong Commercial Daily, Ming Pao, HK01, Sing Tao Daily, and Jessica Magazine.
Tomy is frequently invited by businesses to design and lead training courses for their executives and staff. He also shares his insights and serves as a lecturer at various large-scale events, including those hosted by the Hong Kong Trade Development Council, the Chinese Manufacturers' Association of Hong Kong, the Hong Kong Jockey Club, the Hong Kong Convention and Exhibition Centre, theme parks, shops at Hong Kong International Airport, five-star hotels, Michelin-starred restaurants, major retail chains, bar staff, financial institutions, and insurance companies. Alcoholic Beverages and food pairing is also a strength of the Tasting Trendies. Over the years, they have hosted or co-hosted over 200 alcoholic beverages and food pairing dinners, many of which are innovative and elevate the experience of both alcoholic beverages and food.
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The first form Hong Kong who“qualified”the CBC Chinese Baijiu Course Certificate (Advanced Level)
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The first BJCP International Beer Judge from Hong Kong has qualified as a“Certified”Judge
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Certified International Kikisake-shi from Sake Service Institute (SSI) of Japan
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Certified Whisky Ambassador from WA of UK
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Designer of“Don Bellini-WAVE”lead-free crystal craft beer glass
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Wine Educator, Hong Kong Federation of Restaurants & Related Trades (HKFORT)
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The First Asian has been invited to be a Beer Judge at The London and South East Craft Brewing Competition in the UK
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The first Asian has been invited to be a Beer Judge at Barcelona Beer Challenge in Spain
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Has been invited to be a Beer Judge at the World Beer Awards in London, UK
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Has been invited to be a Beer Judge at the World Beer Cup in USA
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Beer Judge at Master Cup Finals 2020, China
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Beer Head Judge at Singapore Homebrew Charity Cup, 2016
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Judge of the 6th World Kikisake-shi Competition (Hong Kong Regional Preliminary Finals) by SSI

