Tasting Trendies®

Established in 2016, Tasting Trendies® aim to highlight the enjoyment of quality alcoholic beverage.  We love to share the joy of tasting different alcoholic beverages by organizing events.  Our masterpiece in 2017 is Hong Kong Tasting Trendies® Sake Awards – the FIRST Sake competition in Hong Kong and up to now it is the oldest sake competition in Asia (apart from Japan), follow by another masterpiece which is Tasting Trendies® Beer Inspector Certification Course.  An intense but compete beer course from the history and method of beer brewing to the ingredients and beer styles, which aims to bring more people into the craft beer world.  Also we do wine & food pairing dinners, craft beer tasting seminars, sake tasting.  We believe food pairing is an art.  An art with no boundary which can merge different food & beverages cultures in the World.

 

REVOLUTION

Entry fee wavied!  Instead we need 24 bottles/cans per entry.  The rest of the bottles/cans will be displayed & selling in the shop called “MiMiChannel” located in Star Ferry Pier, Tsim Sha Tsui.  It is right next to the World famous Hong Kong Harbour view!  The idea is not just want more beer can join this competition, but also want more people includes importers, restaurant buyers, beer lovers, etc. taste your quality beer.

 

DUTY FREE

Beer deliver to Hong Kong are duty free.

 

INTERNATIONAL JUDGING STANDARD

Our Judge Affairs Director is Mr. Tomy Fong.  He has substantial beer judging and competition organizing experience internationally.  He is the first BJCP Certified Judge in Hong Kong and the Co-founder of Hong Kong Tasting Trendies® Sake Awards, which is the oldest Sake Awards in Asia apart from Japan.  He is also an International Kikisake-shi, Whisky Ambassador, wine expert and food pairing advisor.

 

PERTINENT JUDGING

We will carry on with the success of Hong Kong Tasting Trendies® Sake Awards, using the system of our first-ever User Group & Expert Group Judges.  It has proven that it is very popular and accepted by the end-users.  They see it as a real purchasing guideline. 

Expert group Judges

Brewers, Brewery Owners, Certified Beer Inspectors, Experience Taster

User group Judges

Beer Lovers, Association Chairmen, Professional, Media representatives, Restaurant owners.

The Results are more pertinent.

RECOGNITION

Winners will be announced in media publications, online platforms and real bottles/cans are consuming by local customers!

 

COMPETITION EVERY MONTH BY BEER STYLE

Starts from May 2021, we accept beer by style.  This can be more focus and educational to the public.

May – IPA

June – Session IPA / New England IPA

July – Double IPA/Imperial IPA

August - Wheat Beer (Weizen/Witbier)

September – Pale Ale

October – Sour Beer (Gose/Wild)

November – Porter/Stout

December –

Spice/Herb Flavoured Beer

Wood / Barrel Aged Beer

Speciality Beer

January – Lager/Pilsner

February – Saison / Golden Ale

March - Strong Ale / Brown Ale

April – Fruit Flavoured Beer / Cider

 

Judging Day

Last Sunday of each month

i.e. 30 May, 2021

27 June,2021

25 July, 2021

29 August, 2021, etc.

 

Award Scheme

Quality Beer Deserves a Star

TTBA uses a three stars award scheme.

Champion

1st Runner-up

2nd Runner-up

3 Stars – Outstanding

2 Stars – Excellent

1 Star – Very Good

 

How do I register?

1. Download the entry form here!

2. Decide which beer style you want to enter.

3. Complete the entry form and send to us by email.

4. Send your entries to the address below before 20th of the month of the category you have chosen.

 

MiMiChannel

G/F, Shop KP-13, Star Ferry Pier, Tsim Sha Tsui, Hong Kong

 

5. Results will be sent to you by email in the next month, together with award logo and certificate for the winner.