Tasting Trendies®

Established in 2016, Tasting Trendies® aim to highlight the enjoyment of quality alcoholic beverage.  We love to share the joy of tasting different alcoholic beverages by organizing wide range of events.  The first achievement is the Hong Kong Tasting Trendies® Sake Awards TTSA – the FIRST Sake competition in Hong Kong and it has been the oldest sake competition in Asia (apart from Japan) since 2017.  Another achievement, the Tasting Trendies® Beer Inspector Certification Course was then successfully held in 2018.  It is an intense and comprehensive beer course of which aspects cover  the history, methods of beer brewing, ingredients and styles of beer as well as original beer-tasting skills & etc.  We aim to bring causal drinkers and more people into the craft beer world.  We collaborate with restaurants or bars and organize events of wine or beer or sake & food pairing dinners, craft beer tasting seminars, sake tasting.  We lately opened a retail shop, “MiMiChannel” located at the heart of the world-class Hong Kong nightscape and harbour view and specially selling award-winning beer and sake.

We believe food pairing is an art.  An art with no boundary which can merge different food & beverages cultures in the World.

 

GREAT CHANGE

Entry Fee is WAIVED!  Instead 24 bottles/cans per entry is needed for judging while the rest of the bottles/cans will be displayed & sold at the shop, “MiMiChannel” located in Star Ferry Pier, Tsim Sha Tsui.  Your beer then is not only join this competition for Awards but also expose to target segments of Importers, F&B buyers, beer lovers, drinkers & etc.  More people will taste your quality beer.

​

DUTY FREE

Import of Beer to Hong Kong is duty free.

 

INTERNATIONAL JUDGING STANDARD

Our Judge Affairs Director, Mr. Tomy Fong has substantial experiences in being beer judge at international beer competitions; and organizing beer or sake competitions.  He is the first BJCP Certified Judge in Hong Kong and the Co-founder of Hong Kong Tasting Trendies® Sake Awards, which is the oldest Sake Awards in Asia apart from Japan.  He is also an International Kikisake-shi, Whisky Ambassador, wine expert.

He is the Co-founder and content creator of the Tasting Trendies® Beer Inspector Certification Course and those trainees will be equipped with an original beer tasting skill set, “AFDF” created by Mr Fong.

 

 

RESULTS ARE PERTINENT

Judging Group of the Hong Kong Tasting Trendies® Sake Awards TTSA is composed of our first-ever User Group Judges and Expert Group Judges.  In doing so, we have gained our visitors’ trust and support towards the work of TTSA because they are choosing sakes based on our TTSA Judges Groups’ recommendations.  By referring to the award-winning medals of specific categories, drinkers could choose their preferred type of sakes more easily.  With the success of this TTSA’s practice and its result becoming a real purchasing guideline, the Judging Group of the Hong Kong Tasting Trendies® Beer Awards is composed of:

Expert Group Judges

Brewers, Brewery Owners, Certified Beer Inspectors, Experience Taster

User Group Judges (Original!)

Beer Lovers, Association Chairmen, Professional, Media representatives, Restaurant owners.

PUBLIC AWARENESS

List of Winners will be announced by all means namely all our online platforms, the MiMiChannel shop, media & etc. Real products will be consumed by local customers or tourist.

 

COMPETITION EVERY MONTH BY BEER STYLE

Starts from May, we accept beer by style. This can be more focus and educational to the public.

May – IPA

June – Pale Ale / Session IPA / New England IPA

July – Double IPA / Imperial IPA

August - Wheat Beer (Weizen / Witbier)

September – Lager / Pilsner / Saison / Golden Ale

October – Sour Beer (Gose / Wild) / Fruit Flavoured Beer / Cider

November – Porter / Stout / Strong Ale / Brown Ale

December – Spice or Herb Flavoured Beer / Wood Barrel Aged Beer / Speciality Beer

 

JUDGING DAY

Last Sunday of Each Month

            30 May, 2021

            27 June,2021

            25 July, 2021

            29 August, 2021

            ….

​​

AWARD SCHEME

Quality Beer Deserves a Star

TTBA uses a 3-stars Award Scheme and trophy:

Champion

1st Runner-up

2nd Runner-up

3 Stars – Outstanding

2 Stars – Excellent

1 Star – Very Good

 

How do I register?

1. Fill in the entry form attached.

2. Decide which beer style you want to enter.

3. Complete the entry form and send to us by email.

4. Send your entries to the address of MiMiChannel shown below

before 20th of the month of the category you have chosen.

MiMiChannel：

G/F, Shop KP-13, Star Ferry Pier, Tsim Sha Tsui, Hong Kong.

 5. Results will be sent to you by email in the next month, together

with award logo and certificate for the Winner.